This month’s issue of the AALL Spectrum includes an article about the creation of HeinOnline. The article is written Joe Gerken titled, The Invention of HeinOnline, and is based on interviews with President Kevin Marmion, Senior Vice President Dan Rosati and Cornell IT Specialist Rich Marisa. The article chronicles the development of HeinOnline and highlights some of the reasons for HeinOnline’s success.
Here’s an excerpt from the article:
“Hein was uniquely placed to build a digital law journal library. Upon purchasing Fred Rothman Co. in 1998, Hein had become the largest American distributor of print law journals, with more than 700 titles. There were also intangibles. Since its inception in 1961, Hein had focused on law libraries, particularly academic law libraries, as its primary customer base. That longstanding tradition has been premised on librarians’ trust in the quality of Hein’s products. Hein also had a longstanding practice of listening to its customers. Indeed, as discussed momentarily, many of Hein’s most significant innovations had been initially suggested by librarians. Having its “ear to the ground” proved to be critical to Hein’s decision to develop HeinOnline. The company had also built solid relationships with law reviews. Although editorship of these journals changed with each school year, the editors were quite aware of Hein’s tradition of treating law reviews equitably and of being responsive to their needs.”
Continute reading the full article at: http://www.aallnet.org/main-menu/Publications/spectrum/Archives/Vol-18/No-4/heinonline.pdf